Fresh is a student-led graphic design showcase for graduating seniors at Portland State University. As a member of my term's art direction team, alongside Lisa Kohn, Emily Carpenter-Monroe, and Brennan Hidde, I helped brainstorm the look and feel of Summer 2019 Fresh.
We landed on "Certified Fresh," a fruit-themed extravaganza, abundant in sticky summer vibes. A little messy, but a lot of fun. Once this theme was nailed down, I took responsibility for creating video content for the PSUGD Fresh social media account.
The work consists of a mini-series of odd but cheeky clips, exploring the texture of fruit, as well as a more personal and nostalgic piece capturing the class having fun while collaborating on their senior photoshoot.